EFFECTIVE DATE: AUGUST 13, 2012, an Internet property of Publish Dynamic, LLC (collectively the “Company”, “us” “our,” or “we”), has created this privacy policy (the “Privacy Policy”) in order to disclose our information gathering and dissemination practices. We understand the importance that Internet users and our customers place on privacy and have designed our Privacy Policy with this in mind. The Company is fully committed to 100% permission-based marketing. We believe that privacy is more than an issue of compliance – it is one of trust. We strive to manage your personally identifiable information in accordance with our respect for the individual.


You agree to this Privacy Policy, in its entirety, when you: (i) access or use our website located at (the “Website”) or use the Defriendtion Application (the “Application”); (ii) agree to receive advertisements from us; (iii) obtain, or attempt to obtain, information from us at the Website; and (iv) agree to the Company’s Terms and Conditions.


We collect personally identifiable information from you when you register to use the Application, provide us with comments or suggestions, or otherwise submit personal information to us. Personally identifiable information is information that identifies you specifically. The personally identifiable information we collect may include contact and payment information like your name, gender, age, email and physical addresses and, telephone numbers. When you use the Application, we may collect personally identifiable information you provide us such as the name, address, gender, email address of recipients. We may receive personally identifiable information about you from other sources as well. Examples of these sources are entities that can help us correct our records, improve the quality or personalization of our Services to you, provide demographic data, and help prevent or detect fraud. We also reserve the right to receive and store certain types of information when you interact with our Website, emails, and online advertising. Our purpose is to allow the Website to work correctly, to evaluate use of the Website and to support Website analytics and marketing campaigns. We may collect technical information such as your internet protocol address, your computer’s operating system (e.g., Windows or Mac OS) and browser type (Netscape, Internet Explorer), the address of a referring website, if any, and the path you take through our web pages. We may use your internet protocol address to help diagnose problems with our server, and to administer the Website. Your internet protocol address is used to gather broad and specific demographic information as well as for validation purposes. We may use “cookies” to recognize you as you use or return to our Website. This is done so that we can provide a continuous and more personalized experience for you. A cookie is a small text file that a website or e-mail may save to your browser and store on your hard drive. Cookies are text files that we place in your computer’s browser to store your preferences. To find out more about cookies, please visit Even in the case where a user rejects a cookie, he or she may still use the Website.

We may also use web beacons. Web beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our Website and other sites were effective. Web beacons utilize certain tracking software to capture your domain name address (the address of your Internet service provider) for purposes of tracking statistics at our Website. The capture of your domain name is a common practice among websites for measuring the number of hits, pages visited, and length of user session. We use this information to measure the effectiveness of the applicable Website offerings in order to service you better.


We reserve the right to use your information to provide requested Services (as defined in the Company’s Terms and Conditions) and to support core business functions. These include fulfillment, internal business processes, marketing, authentication and fraud prevention, and public safety and legal functions. Some examples include:

  • To fulfill your requests for Services and communicate with you about those requests;
  • To register and service your account;
  • To provide customer service;
  • To help us improve and customize our Service offerings, Website and advertising;
  • To send you information about our Services and promotions;
  • To protect the security or integrity of our Website and our business; and

To accomplish these purposes, we may combine personal and non-personal information we collect online with offline information, including information from third parties.

We do not sell or rent your personal information to third parties. We may share your personal information, whether you are a current or former customer, under limited circumstances. We may share information about you with service providers or suppliers that help with our business operations. However, we prohibit them from using your information for any purposes other than those requested by us. We reserve the right to release current or past user or customer information and personally identifiable information in the event that we believe that the Website has been used in violation of the Website Terms and Conditions or to commit unlawful acts; if the information is subpoenaed; or if the Company or its related entities and/or subsidiaries is sold or acquired. Moreover, you hereby consent to disclosure of any record or communication to any third party when we, in our sole discretion, determine the disclosure to be appropriate including, without limitation, sharing your e-mail address with other third parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time. We also reserve the right to release current or past user or customer and personally identifiable information in situations where we believe in good faith that the law requires it, or that the sharing is necessary to protect the safety, property, or other rights of the Company, our customers, our associates, or any other person.

We may share aggregate and statistical data that does not identify you personally. We may do this for research and marketing purposes, for instance to describe our Services to prospective partners or advertisers, and for other lawful purposes.

By submitting your email address at the Website, you agree to receive email marketing from us and our third party advertisers. In addition, you agree that such act constitutes a purchase, an inquiry and/or an application for purposes of the Amended Telemarketing Sales Rule, 16 CFR §310 et seq. (the “ATSR”). With respect to the ATSR, and notwithstanding that your telephone number may be listed on the Federal Trade Commission’s Do-Not-Call List, we or our designee retain the right and you hereby expressly authorize us and/or our designee to contact you via telemarketing in accordance with the terms of the ATSR. Moreover, by registering with, or requesting information from us or another third party advertiser at or through the Website, such action shall constitute a purchase, an inquiry and/or an application with the respective affiliated third party advertiser for purposes of their compliance with the ATSR and you may be contacted via e-mail, instant messaging, text messaging, direct mail and/or telemarketing by such third party advertiser in accordance with the terms of the ATSR.


The Application allows users to specify “why” an individual is being placed in defriendtion, for how long the individual should remain in defriendtion and provide evidence of why such individual deserves to be in defriendtion by uploading a photo, a link, a quote, etc. Once you click on the “submit” button, you are hereby agreeing to receive advertisements from third parties. We do not endorse, nor are we responsible for the accuracy of, the privacy policies and/or terms and conditions of each of the third party advertisers that may advertise at our Website. The entities that advertise and/or place banner ads at our Website including, but not limited to, these third party advertisers, are independent third parties and are not affiliated with us. We encourage our users to be aware when they leave our Website and to read the privacy policies of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by our Website.


Because we operate on the Facebook™ application platform, we encourage you to always review and monitor your Facebook™ privacy settings.


We want to communicate with you in ways you want to hear from us. Examples are newsletters, special offers, and announcements.

We use an opt-in standard for phone and text messages. We also use an opt-in standard for sharing personally identifiable information with third parties for marketing purposes. Opt-in means we will only conduct the activity with your express consent. We use an opt-out standard for all other communications. Opt-out means we will conduct the activity unless you tell us not to.

You can provide us your marketing preferences by contacting the privacy department as described in the “Contact Us” section below. If you contact us by e-mail or mail, please be sure to include your full name, the types of communications you would like to receive or not receive, and your related contact information. For instance, if you would like to opt-out of mail, include your mailing address. Please allow sufficient time for your preferences to be processed. It may take up to 10 days to process your requests related to e-mail and 4-6 weeks for other requests. You can also change your mind about your marketing preferences. To do so, you can contact us as described in the “Contact Us” section below. Please be aware that, even if you have opted out of receiving marketing communications from us, we may still contact you for transactional purposes. Some examples are contacts for customer service, product information, service or reminder notices, or recalls. We may also need to contact you with questions or information regarding your order, such as regarding order status, shipment, or refunds. You may exercise choices related to our online operations and advertising. For instance, you can choose to browse our Website without accepting cookies. Please know that cookies allow us to recognize you from page to page, and they support your transactions with us. Without cookies enabled, you will still be able to browse our Website, but will not be able to complete a purchase or take advantage of certain website features. You may also opt-out of certain online advertising called interest-based advertising. Interest-based ads are ads that are served to you based on your browsing behavior. The goal is to show you ads more tailored to your interests.

We may use how you browse and shop in order to show you advertisements on our Website that are more relevant to your interests. Advertisements may relate to the Company or our advertising partners. We do not share personal data about you with advertising partners to place an ad for them. We only retain data related to the ads for legitimate business purposes.

In addition, we may choose to belong to ad networks that may use your browsing history across participating websites to show you interest-based advertisements on those websites. You may see ads for the Company on participating websites based on how you browse our Website and those sites. We do not allow the network provider to provide your browsing behavior on our Website to other websites.

You may opt-out of either interest-based advertising on the Website or interest-based advertising on other sites by contacting us as described in the Contact Us section below. Other websites you visit may offer their own opt-out methods as well. If you do opt-out of interest-based advertisements, you may still see advertisements on websites you visit, just not ads based on your browsing behavior.


We use reasonable security measures to protect the confidentiality of personal information. While no method of security is 100% effective and we cannot be responsible for the actions of those who may gain unauthorized access to your personal information, all collected information is stored in a technically and physically secure environment. The Company makes no warranties, express, implied or otherwise as to the ultimate effectiveness of these reasonable and appropriate safeguards. All collected information is stored in a technically and physically secure environment. In the unlikely event we would ask users to enter sensitive information, that information would be encrypted and protected with SSL encryption software.


We are committed to protecting children’s online privacy. In order to protect children’s personal information, and to meet the standards of the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personally identifiable information from children under the age of 18 on the Company Website without prior parental consent.


We reserve the right to change or update this Privacy Policy at any time by posting a notice at the Website explaining that we are changing our Privacy Policy. If the manner in which we use personal information changes, we will notify our users by posting the changes on the Website and sending out an e-mail notification to our customers notifying them of the changes, and providing them with the opportunity to opt-out of the provisions relating to the transfer of their personal information. Other than where the user opts-out, the user’s continued use of the our Website and/or continued receipt of our e-mails constitutes an affirmative acknowledgement and acceptance by the user of the modified Privacy Policy.


By submitting your information and agreeing to the terms of this Privacy Policy, you understand and affirm that you are agreeing to be bound by the Privacy Policy and all other agreements and terms and conditions found on the Website by using your electronic signature and that your electronic signature is as legally binding as a physical signature on paper. Furthermore, you are agreeing that you will use an electronic signature to accept electronic records regarding the Services offered by our Website, including, but not limited to, this Privacy Policy.


If you have any questions about this Agreement, please contact us by e-mail at: